LISTENER

DEMOGRAPHICS

  • Listener interaction confirms that WVAL is successful at attracting and keeping it's 45-plus target audience.
  • WVAL attracts about 45,000 listeners weekly in a geographic range spanning from Brainerd to Alexandria and to the Twin Cities Metro.
  • This demographic group includes leading buyers and many growing areas of consumer goods and entertainment.
  • Minnesota's Country Legend also has a rising retro appeal to younger adults who seek the country music side of "Americana."
  • WVAL features the most farm programming of any St. Cloud area radio station
  • Authentic Country is our calling card!

MINNESOTA'S

COUNTRY LEGEND

AM 800 WVAL - "Minnesota's Country Legend" is proud to be the St. Cloud area's very first country station, playing country music originating in August of 1963.

Station founder Herb Hoppe was among a handful of broadcasters nationwide to recognize the potential of country music, at the time a fringe radio format. WVAL continues to play many of the legendary songs it introduced to listeners from the beginning and through Country's Golden Age.

WVAL's classic country format is still a winner today, attracting a loyal 45-plus demographic. The format is supplemented with Minnesota's #1 farm broadcast, The Linder Farm Network. WVAL also carries CBS News at the top of each hour, followed by detailed local weather forecasts.

Our unique blend of music is complemented with listener favorite feature programs such as Little Known Facts, Chronicles of the Old West, When Radio Was, Yesterday Once More, Spotlight and Cash Only.

Sunday mornings are filled with Country Gospel and spiritual programming, a decades-long tradition on WVAL.

Minnesota's Country Legend brings listeners a whole hay wagon of Classic Country music, news, weather and programs that keep a loyal audience tuned to AM 800 and 102.3 FM WVAL!

TOP 10 REASONS

FARMERS TUNE IN THE LINDER FARM NETWORK ON WVAL

  1. Classic Country Music: a time-tested enhancer of milk production and crop yield.
  2. In-depth farm reports.
  3. Lynn Ketelsen Commentary.
  4. Live on-location reports.
  5. Agricall: Farmers call-in feature.
  6. Market outlook reports.
  7. Daily market analysis.
  8. Staff agri-meteorologist.
  9. Farm industry coverage.
  10. Detailed crop projections.

OUR AUTHENTIC

ON-AIR PERSONALITIES

Start the day with
Randy Kaye

Cindy Glazier
"The Honky Tonk Angel"

Linda Sue John
"The Farmer's Daughter"

Tavis Anderson
"The Stardust Cowboy"